THE COMPANY OUR SHORT HISTORY
Karbonn Mobiles, a leading Smartphone brand in the country with numerous accolades under its belt, was started in 2009 with an aim to bring the benefits of Smartphone telephony to the masses. Within a short span of time, Karbonn has become the brand of choice of the discerning mobile consumer in a country which has one of the fastest growth rates in mobile device consumption. A joint venture of New Delhi based Jaina Group and Bengaluru based UTL Group, Karbonn is spearheaded by Mr. Pardeep Jain, Managing Director and Mr. Sudhir Hasija, Chairman, both veterans in the telecom sector with over twenty years of experience.
Headquartered in New Delhi, Karbonn offers a range of mobile communication devices to meet the communication needs of the evolving Indian consumers. Having more than 85,000 retail counters, Karbonn reaches out to people across the length and breadth of the country, with over 92% penetration across the Indian geography. Currently in the process of creating presence in 40 countries including Africa, South & South East Asia, CIS, Eastern Europe and Middle East, Karbonn plans to broaden its international footprint further by expanding to 65 countries. Understanding the need for good after sales service, Karbonn has over 1000 service centres across India and over 12 international centres, ensuring effective after sales-support to its growing customer base. It is a reward of our relentless efforts to enhance the mobile experience of our customers, that Karbonn has been voted amongst the top “Most Trusted Mobile Phone brands” by Brand Trust Survey and Brand Equity Trust Report.
THE KARBONN JOURNEY
Since its inception in 2009, Karbonn has grown leaps and bounds to emerge as one of leading mobile phones brand in the country. See our brand journey video to know about amazing progress that we are making worldwide.
Karbonn Mobiles aims at delivering outstanding values, continuous innovation and an exceptional user experience to its customers. With the evolving Smartphone consumer profile, Karbonn identified the need for demystifying the Smartphone experience for the consumers with the new brand message of ‘’Celebrate Simplicity”. Karbonn Smartphones equipped with regional language keyboard support, pre-embedded apps and gesture enabled navigation features have bee designed to enable users of varied digital and English language proficiency to experience most innovative Smartphone technology in a simplified way. Karbonn’s expertise in bringing latest technology innovations at a price which defines ‘value-for-money’ is the hallmark of its success. This focus on innovation is the key attribute of the brand making it the first choice for mobile device of over a million customers.
Since its inception, Karbonn has followed consumer-focused strategy of providing cutting-edge features, value-for-money products at the most cost-effective pricing, which has helped the brand to earn essential consumer support in the market. We understand the consumers’ needs and always try to bring them the devices that combine the best-in-class features, latest technology and finest mobile services. Karbonn as a leading mobile brand in the country endeavors to bring most feature rich mobile devices at disruptive price points. The brand holds a strong position in the market today and plans to expand itself in the future with the same zeal. As part of our efforts to introduce the discerning value conscious Indian consumer with the most advanced mobile devices, Karbonn has been constantly working towards making the latest technologies accessible to every Indian.
PENETRATION IN INDIAN
PEOPLE BEHIND SUCCESS
He collaborated with Jaina Group in March 2009 and laid the foundation of Karbonn at a time when India was fast.
PARDEEP JAINManaging Director
Under his able leadership, Karbonn had emerged as one of the fastest growing mobile phone brands in India.
Being an initiator and a professional, he has helped the brand to grow leaps and bounds in various avenues.
Joining his father’s business in 1999, Mr. Aggarwal started his career with retail business, following the footsteps.